In the world of crypto, terminology and convoluted definitions can be tricky business. You might not believe me if I tell you that the has launched their IEO launchpad just about a month ago and so far it has been raising a fair level of attention in the cryptocurrency space. Currently, there are 3 IEOs running with 3 more projects to appear before the end of March.
“We see the demand for Initial Exchange Offerings growing very fast. It’s a way better vehicle and efficient vehicle than ICOs, at least that’s the general sentiment at the time. It seems like a natural direction where the market is evolving.” — commented Dylan Sharkey, Head of Sales at ExMarkets cryptocurrency exchange platform.
Moreover, IEO offers a sound business model. Exchanges are staffed by savvy engineers, computer scientists, business strategists, and security specialists.
Most offer advice and consulting services. Cooler-heads recognize that by outsourcing the logistics of fundraising, developers of Blockchain projects can devote themselves fully to their vision and save on the costs of hiring their own in-house specialists.
The fee charged by exchanges in many cases is a deal worth taking since marketing, organizational or security expenses (not to mention the headaches) can be greatly reduced.
Lastly, IEO brings more publicity and smooths out the listing process. By conducting the offering on the exchange, the project not only attracts the attention of the existing exchange members but also benefits from exchange-sponsored marketing campaigns.
In addition, after a successful offering, the natural next step is listing. This is usually a burdensome procedure. But because the project has already passed the requirements of the initial offering, it can easily list on the same exchange in a matter of weeks.
Crowdfunding your project as an entrepreneur is one of the hardest logistical problems you have to face. Avoiding scams and phishing attempts as a crypto investor is one of the biggest barriers you have to overcome.
Because it eliminates such concerns, IEO fundraising model is the natural next development in the crypto world, and a testament of a deceitful industry finally maturing and getting back its integrity. Certainly, this development is one worth exploring by investors and entrepreneurs alike.
ExMarkets, a leader of the new frontier, offers the best deal for your Initial Exchange Offering. As an integral part of Coinstruction liquidity framework, ExMarkets ensures a secure, professional and smooth fundraising process.
Hottest thing in Crypto right now: What is Initial Exchange Offering (IEO)? was originally published in Hacker Noon on Medium, where people are continuing the conversation by highlighting and responding to this story.